Ensuring an innovative packing of products that sets as a trend and redefines the creation of packaging.
When it comes to packaging, we believe that ‘Jo dikhta hai, woh bikhta hai aur wohi bikhega’ (What you see is what sells and it will sell). Our packaging ideas have been so innovative and colourful that they will stand out on any shelf and will attract the eyes of the customers no matter where they are placed. Packaging comes as the last point in the marketing chain and it is ultimately what the customer sees and buys. It is very important to hit the nail right in this part and it will hang in there for a long time. We have created packaging for products like consumer durables, FMCG, B2B products and lot more. Here, it is not what the analysts say, it is not what the marketing gurus think of, it is the customer, educated or uneducated who is going to make the decision. We at P(x) have managed to carefully design the packaging in such a way that it attracts every part of the demographics and offers an equilibrium of curiosity generation to everyone who looks at it or passes by. When it comes to packaging, we take into consideration everybody; the house makers, the sophisticated class of the society, the handymen, the plumbers, just about anybody. We design the packaging in a very calculative fashion and have got the best result in terms of end user satisfaction.